Our Team

Anna Smith – President/Owner

Better Choice Staffing Ltd. was founded by Anna Smith after years of experience as a staffing industry director and manager, working for some of the continent’s top employment firms. The business grows out of Anna’s passion for finding the right match between employee and employer. Anna is committed to providing professional service with a sincere personal touch. Aside from Anna’s recruitment expertise, clients continue to work with her as they know the service being provided is customized to their specific needs.

“Who needs a cookie cutter solution from a standard employment agency when I have been fortunate enough to have the best team working with me to supply businesses excellent service from Victoria’s only 100% locally owned and operated employment agency.”


Shannon Colman, CPHR – HR & Senior Staffing Consultant

Having started her recruiting career in London, UK, Shannon brings to her role an enthusiasm for identifying and developing talent that will add value to organizations. Shannon enjoys meeting people from all walks of life and aspires to help every candidate she meets get closer to their individual career goals. From newcomers to Canada, to recent graduates looking to launch their career, to experienced professionals looking for a career change, she has linked numerous individuals with gainful opportunities.


Celine Jacobs – Staffing Consultant

In addition to her extensive experience in recruitment, employment counselling and training in Canada and overseas, Celine brings to our team a passion for social integration and community engagement. Celine’s charming personality and dedication to her work makes her a great point of contact for anyone looking for help entering the workforce in Victoria. Our team is also blessed to have Celine share her authentic French cuisine with us!


Sarah Hein – Staffing Consultant

Sarah’s warm and easy-going personality instantly makes candidates feel at ease during what can feel like a daunting job-seeking process. A former ESL teacher in Victoria, Sarah enjoys meeting people from all around the world and hopes to be a source of understanding for those needing assistance in the job market. Sarah brings a positive attitude to the office every day, and sometimes (to the delight of the rest of the team) she brings homemade baked goods too 🙂


Shweta Patade – Office Administrator 

With a background in recruitment, onboarding and employee relations, Shweta is a wonderful addition to our team! Having moved to Victoria in 2020, she understands the challenges job-seekers can face in finding work. As the first point of contact in our office, Shweta hopes to help reduce some of those challenges and offer support to the job-hunting process. Shweta brings to her role a knowledge of various industries, and she looks forward to helping source great talent for employers across BC.


Sylvie Micheals – Office Manager (currently on maternity leave)

With a background in retail and staff management in Vancouver and Victoria, Sylvie understands the importance of having the right staff in place in order to run a successful business. Sylvie’s genuine and approachable personality, combined with her understanding of business’ needs, makes both the clients and candidates she works with feel confident they are in good hands. A seasoned veteran in interacting with the public, creating positive experiences for customers is what Sylvie enjoys most.


Maddie, Current Head of Security and Office Morale Support

Tank, Former Head of Security

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